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This Corporate Battle Over CNN Reveals How Dysfunctional US Media Now Is.

Late Thursday, while unconfirmed reports spread about the Brown University gunman, the network's Kaitlan Collins posted on social media, pointing out the conflicting information and pointing viewers to her channel's 9pm newscast.

Although the network is hardly a impeccable news source, her message rang true to many. It stands as one of the outlets where there exists reality-based and mostly dependable reporting – particularly during fast-moving events like the one taking place close to a New Hampshire storage facility.

A Precarious Position Amid a Corporate Struggle

Yet the news network, now 45 years old, finds itself in a vulnerable position as two huge media conglomerates battle over ownership of its corporate owner, Warner Bros Discovery.

Regardless of who wins, the fate of CNN has turned into a high-risk game of corporate ownership, instead of as a question of what serves the news-consuming public.

“This is yet another example of the deep structural problems with roots in decades of governmental choices,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a academic specializing in media policy at the Pennsylvania University.

The conjecture about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a more important point.

“It gets presented as a financial tale with influential figures as the main characters, but there is very little discussion of the societal benefit,” Pickard said.

A Further Factor: Donald Trump

The CNN scenario is complicated by Donald Trump’s views about a network he has frequently denounced as perhaps his primary “fake news” adversary.

Recall the chants of “CNN sucks!” at Trump's rallies, his administration’s punitive withdrawal of reporter Jim Acosta’s press credentials, or his sparring with Collins in official meetings.

Trump now says that the network requires new ownership. Many see this as a desire for ownership that will insulate him from criticism and scrutiny. That is one reason why he appears to support Paramount Skydance, which has made a unsolicited offer.

He has grounds to favor that bidder more. For one thing, it is run by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

Paramount, owner of CBS News, also recently appointed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the lead editor of that historic news network.

An Outcome of Further Uncertainty

Significantly, if Netflix is successful, CNN and other cable outlets would first be spun off into a separate entity. That would be a welcome development to many at the network, but it’s not exactly a secure position. That setup could position CNN for another sale. The cycle continues.

In the view of Timothy Wu, much of this is illegal, anyway. The well-known analyst of big tech’s dominance wrote recently that anti-trust laws should prohibit both deals.

“Each proposed deal would be bad for the country, and both should be opposed by the government,” Wu recently wrote.

The Fundamental Challenge and a Path Forward

No matter the outcome in this situation, the larger issue persists.

“What we have now is a profoundly structure that undermines democracy, but we shouldn’t give in to the belief that change is impossible,” Pickard emphasized. Policy decisions – from the 1930s and 1940s – helped to foster this overly commercial monster, and revised policy decisions can tackle it.

Is this likely in an era where the Federal Communications Commission chair will not confirm that the agency is independent? Change is very unlikely now, but that should not imply it will never happen.

Measures that strengthen independent news organizations, aid local journalism, finance public media, and outlaw the concentration of media power in very few hands are within reach – they are vital for a functioning democracy.

Regarding media ownership, size does not equal quality. And news organizations including CNN cannot be pieces in the latest merger game.

Written by

Donna Munoz

A customer support expert with over a decade of experience in SaaS solutions, passionate about improving team workflows.

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