The platform is rolling out a updated setting that allows them to reduce the volume of AI-created videos appearing in their feeds. This initiative comes as the company announced that it now features more than 1 bn AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the following weeks before a global rollout. This advancement comes amid a surge in content created by AI, spurred by emerging AI video creators.
The Broader AI Trend
Studies have shown that nearly 10% of the most rapidly expanding channels on a competing service only show AI-generated videos. A considerable share of this output is deemed low-quality AI content, a term for inferior, mass-produced content that is often absurd or bizarre.
Our research shows that a lot of users enjoy content created using AI tools, ranging from computer-generated images to informative clips, and we aim to give people the power to see more or less of that, based on their own preferences,” stated a spokesperson.
Volume and Proportions
The service shared that there are now 1.3bn videos on its app tagged as artificially created. Collectively, more than 100 m media items are uploaded to the app each day, making AI content a minor portion of its complete catalog.
Customizing Your Feed
Users will be capable of limit or boost the amount of AI content they view by using the topic control feature in the platform and picking AI-made media. Further subjects that can already be adjusted under the tool encompass news, fashion, cosmetics, and movement.
Content Labeling and Policies
TikTok’s rules oblige users to identify convincing artificially created content, and it prohibits malicious deepfakes of celebrities or crisis events. Any believable AI video that is without a tag can be deleted under its terms of service.
In addition, the service will now attach an “AI-made” label to content created with its built-in AI features, or detected by an industry-wide initiative for spotting content made by AI. This measure is intended to help prevent users from attempting to circumvent the labeling process.
Responsible AI Funding
TikTok is additionally launching a $2m educational fund for experts and institutions to create informative material about using AI responsibly. This program will benefit charitable organizations dedicated to training coding and technology.
Platform Protection
The video-sharing app has supported its moderation strategy, during debate over plans to lay off a large number of review team members in Britain. The company is planning to reduce 439 jobs in its content moderation division in its British office, with worker representatives and internet security professionals raising concerns that humans are being replaced by automated systems.
A senior executive stated that people-led review would continue to be important, but automated tools can shield workers by eliminating the most graphic content ahead of it gets reviewed by staff. TikTok reported a 76% decrease in disturbing and violent content reviewed by human moderators over the last 12 months due to intervention by its AI tools.
It is vital to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we further consider it’s extremely critical to minimize viewing of dangerous material as swiftly, which is the area in which a significant AI assistance is really helping us operate efficiently.”
